HonorBox Breakdown
HonorBox is a subscription-based storytelling platform spotlighting IDF units through monthly multimedia drops. It aims to reconnect the Jewish diaspora with Israeli identity through raw, human storytelling.
Problem
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The Jewish diaspora is disconnected from Israeli military and national identity.
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Young Jews are overwhelmed by politicized narratives and don't see themselves in Israel’s defenders.
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IDF soldiers are portrayed as symbols, not humans.
Solution
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Monthly digital “drops” featuring:
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A 10-minute unit history overview
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A 25-minute candid soldier interview
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A 10-minute unit history overview
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Optional Unit merch
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Additional Donation to specific unit
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Designed to educate, raise awareness , and connect across borders.
Market Opportunity
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8M+ Jews in the diaspora (2M under age 35)
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1,000+ Jewish schools and youth orgs globally
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Donor appetite for meaningful, mission-driven engagement
Model
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$30/month subscription (digital access)
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Engage pro-Israel influencers, thought leaders, and celebs to narrate Unit Overview segment.
Sponsorships for student access
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Merch drops tied to each unit (shirts, hoodies, hats, bags etc)
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Institutional partnerships (schools, orgs, synagogues)
Unit Economics
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Cost per Drop: ~$3,.5 (filming, editing, graphics, translations)
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Break-even point: 500 subscribers per drop
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At 500 subscribers, monthly support reaches $15K with ~$4,500 in surplus for outreach and expansion
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At scale (5K subs), surplus exceeds 85%, enabling deeper investment in content, outreach, and donating to units.
Traction + Strategic Plan
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2 interviews filmed, waiting editing
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Unit Spotlight Roadmap Built
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Early interest from Orgs in NY, Miami, & Sydney
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Q2 2025: Launch first 6 drops
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Q3 2025: Build companion mobile app
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Q4 2025: Expand into educational market
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2026+: Global Jewish storytelling platform